We Deedit – collaboration between University of Edinburgh and Tesco Bank aims to tackle social issues

A new digital experience that encourages members of the public to do good deeds throughout the Edinburgh festivals has been launched today (2 August) with the aim of tackling social issues such as plastic pollution, litter and homelessness.

‘Deedit’ encourages locals and visitors to carry out small acts of kindness, such as picking up litter, buying a sandwich for a stranger or giving directions.

Once these good deeds are completed, users are encouraged to record their activity via ‘Deedit’, sharing a photo of their deed or a selfie. They are then shown how their single deed or collection of deeds, have helped to impact on bigger, positive social change.

‘Deedit’ is available to download now. It is part of Data Pipe Dreams: Glimpse of a Near Future, the annual interactive pavilion of the Centre for Design Informatics at the University of Edinburgh, which showcases prototypes that explore designing with data. The pavilion, which is located on Edinburgh’s George Street, is open to visitors throughout August and is free to attend.

‘Deedit’ has been developed as part of Project Mercury, a unique collaboration between the Centre of Design Informatics and Tesco Bank designed to explore Fintech, develop talent and foster innovation and creative thinking.

Although the pilot has been launched in Edinburgh, the developers are encouraging people from across Scotland to use the platform to do good deeds. Following the pilot, the team will use data captured throughout the festival to explore potential future uses and further developments of the digital experience. It is hoped that this research will demonstrate how similar types of digital technology could be used within Corporate Social Responsibility programs to encourage engagement, transparency and awareness.

The online platform will also benefit Social Bite, an Edinburgh-based social enterprise which helps homeless people across Scotland. A number of deeds directly support their work, such as buying a meal or coffee from their cafes for a person who is homeless.  

Project Mercury has been running for the past year. Through a series of workshops, lectures and internships, University students and academics have worked in partnership with Tesco Bank’s digital and design-practice department to explore the possibilities of emerging digital technologies, such as blockchain.

Chris Speed, Director of the Centre for Design Informatics – University of Edinburgh:

"One of the challenges we face is helping people understand the impact new data technologies will have on their lives. The partnership with Tesco Bank has been a fantastic help. Co-designing imaginative, human-centred experiences with the financial sector here in Edinburgh demonstrates that the city is becoming a world leader in FinTech design.”

Grant Bourbousson, Digital Director – Tesco Bank:

"Working with the University has provided a range of exciting development opportunities for our colleagues. Participants in Project Mercury have explored ways in which we can harness developments in data technologies and how these could be used to help deliver better services for our customers. This partnership demonstrates our commitment to talent development, innovation and the exploration of new and emerging technologies.”

The Design Informatics Pavilion features two other projects from the Project Mercury collaboration.

‘Lens’ allows visitors to take part in a game that highlights how their personal data – such as Facebook profile or Amazon purchases – might influence their success during a fictional job application.

‘Tess’ gives visitors the opportunity to see what could happen if financial service organisations used Artificial Intelligence and machine learning to help improve customers’ financial wellbeing. The conceptual device uses lighting effects – such as different colours and levels of brightness - to indicate the health of a customer’s spending habits.


For media enquires or further information please contact:

Tesco Bank press office: 0131 274 3630 / +44 (0) 7595 441 036

Notes to Editors:

  • ‘Deedit’ is a web-based app available by visiting: www.deedit.org
  •  ‘Deedit’ is to be tested throughout August.
  • The pavilion is free and open 2-25 August from 11am - 6pm. Designed by Pierre Forrisier and Adrianna Koluszko from Biomorphus, it is located outside the Assembly Rooms on George Street. It is part of the Edinburgh Art Festival.

About Tesco Bank:

  • Tesco Bank’s goal is to make banking and insurance easier and better value for people who shop at Tesco. We’ve been around since 1997 and today we help more than 5 million customers every day with everything from insuring their pets, to buying their first home.  Our 4,000 colleagues serve our customers seven days a week from our three main centres in Edinburgh, Glasgow and Newcastle, and we are also available through online and mobile banking 24/7. 
  • Tesco Bank is a trading name of Tesco Personal Finance plc. Registered in Scotland No. 173199. Registered Address: EHQ, 2 South Gyle Crescent, Edinburgh, EH12 9FQ

About the Centre for Design Informatics at the University of Edinburgh:

  • The Centre aims to be an agent of change, making a difference to society through computational thinking and design: improving things, bit by bit. A collaboration between the Schools of Design and Informatics at the University of Edinburgh, its vision is for Scotland to be a world leader in designing with data.
  • The pavilion will feature other projects from the centre, including a chair that can read your mood and technology that releases funds to charities when preconditions, such as a devastating earthquake, is met

About Social Bite:

  • Social Bite is on a mission to build a collaborative movement to end homelessness in Scotland. Using a pioneering social enterprise model, they enable people affected by homelessness to transform their own lives. They are building a movement to end homelessness by generating funds, awareness and action across all sections of society; believing that a Scotland where everyone has a safe place to call home is possible.
  • For further information please visit: www.social-bite.co.uk or email: info@social-bite.co.uk


You may also like