Little moments, big brands - Tesco launches third party digital gifting service

Tesco has announced the launch of a service which allows customers to purchase personalised digital gift cards from major third-party brands online. 

Tesco is already one of the leading sellers of gift cards in the UK through its network of stores, and brands including Apple, Google, Costa, Spotify and H&M will now be available online too. 

This innovative digital gifting solution, managed by Tesco Bank, allows customers to purchase digital gift cards and personalise them with a message and digital unwrapping to give meaningful gifting experiences at a time when many customers are opting to shop online.          

Customers can choose from more than 15 brands, spanning multiple categories including fashion, music, apps, gaming, dining out and entertainment. When purchased the e-gift card is delivered to the recipient via email, with plans in the pipeline to also introduce sending via SMS. This service helps to create those little moments between family, friends and colleagues who are unable to spend time together and want to send a little treat for a special occasion or simply to help make them smile.

The launch follows recent research by Tesco that found while the majority of people (70%) view gift cards as good presents to receive due to the choice and flexibility they offer, one in two (50%) believe they are not as exciting to open as a ‘wrapped’ gift, and 42% feel they are impersonal. The innovative gifting solution addresses these perceptions by providing the recipient with a surprise personalised digital unwrapping experience.

Mark Loch, Group Payments and Money Services Director at Tesco Bank, said; “We know from customer insight and independent research that digital gifting is becoming an increasingly popular way of letting our loved ones know we’re thinking of them, whether it’s for a birthday, to say thank you, or simply to treat someone.

“With many of our customers unable to get to the shops or visit loved ones, our new service combines personalisation and flexibility with some of the biggest brands in retail and entertainment, offering even more ways for our customers to celebrate the little moments.” 

Digital gift cards can be purchased by visiting:

Notes to editors

Research undertaken by YouGov on behalf of Tesco. YouGov surveyed 2,113 UK adults between 16th - 17th July 2020. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

Read the e-gift card T&Cs before you buy. Subject to availability. You can request a refund for unused e-gift cards bought online within 14 days of purchase. Your legal rights are not affected. For more information visit

About us

Tesco Bank’s goal is to make banking and insurance easier and better value for people who shop at Tesco. We’ve been around since 1997 and today we help more than 5 million customers manage their money every day. Our 4,000 colleagues serve our customers seven days a week from our three main centres in Edinburgh, Glasgow and Newcastle, and we are also available through online and mobile banking 24/7. Tesco Bank participates in the Chartered Banker Professional Standards Board.

Tesco Bank is a trading name of Tesco Personal Finance plc. Registered in Scotland No. SC173199. Registered Office: 2 South Gyle Crescent, Edinburgh, EH12 9FQ

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