Tesco adds personal touch with new e-gift card service
28 July 2020
Tesco, one of the leading sellers of gift cards in the UK, has launched a new e-gift card service, offering customers the ability to make the giving of digital gift cards a more personal experience.
Customers will be able to tailor Tesco e-Gift Cards for the recipient with digital ‘unwrapping’ animations and personalised messages. Gifts will also be positioned as experiences e.g. “the big night in” or “have a lunch on me”.
The launch comes as new YouGov research commissioned by Tesco shows that while seven in ten UK adults (70%) view gift cards as good presents to receive, half (50%) believe they are not as exciting to open as a ‘wrapped’ gift and 42% feel they are impersonal or less thoughtful.
The e-gift card is delivered to the recipient via email, helping to bring a smile and create those little moments between family, friends and colleagues.
Sigga Sigurdardottir, chief customer officer at Tesco Bank, said:
“We know from customer insight and independent research that gift cards are an extremely popular gift, whether it’s for a birthday, to say thank you, or to simply treat someone.
“We also know that people would appreciate the personal touch when gifting or receiving a gift card. By combining personalisation with the wide choice and flexibility that our gift cards offer, our new service means that the giving of a gift card from Tesco – whether it’s to a family member, friend or loved one – is that little bit more special.”
Tesco e-Gift Cards, from £5 up to £150, are available online at: https://www.tescogiftcards.com/
For further information, please contact:
Sofia Naz, Tesco Bank
Notes to editors
Research undertaken by YouGov on behalf of Tesco. YouGov surveyed 2,113 UK adults between 16th - 17th July 2020. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
Read the e-gift card T&Cs before you buy. Subject to availability. Full refunds possible in line with Consumer Contracts Regulations (no partial refunds). You can use your e-gift card to buy products at any UK Tesco store. This e-gift card can’t be used to make purchases online on Tesco.com. Treat your e-gift card like cash, lost or stolen cards cannot be replaced. You can check the available balance at any UK Tesco store or by calling 0345 0757 757. The e-gift card and balance will expire five years from purchase or last card use. Damaged, altered or cancelled cards will not be accepted. For full T&Cs visit https://www.tescogiftcards.com/terms-and-conditions
Tesco Bank has put in place a number of measures to support its customers throughout the COVID-19 pandemic. These include a three-month payment break for credit card and loan customers, providing penalty free access to savings accounts, interest free overdrafts and enabling insurance customers to make changes to their policy free of charge. Tesco Bank has also launched a (free) cash home-delivery service for vulnerable current account and savings customers.
Tesco Bank’s goal is to make banking and insurance easier and better value for people who shop at Tesco. We’ve been around since 1997 and today we help more than 5 million customers manage their money every day. Our 4,000 colleagues serve our customers seven days a week from our three main centres in Edinburgh, Glasgow and Newcastle, and we are also available through online and mobile banking 24/7. Tesco Bank participates in the Chartered Banker Professional Standards Board.
Tesco Bank is a trading name of Tesco Personal Finance plc. Registered in Scotland No. SC173199. Registered Office: 2 South Gyle Crescent, Edinburgh, EH12 9FQ